Iris Web Designs
Creative Solutions for Business Results

Tips on Building Backlinks

Tips on Building Backlinks

One of the most important jobs in SEO is building backlinks. Quality backlinks are essential to a site's SEO success and the question in the minds of many webmasters is how to get backlinks. Unlike keyword optimization, or title tags and descriptions the backlink process is not in the site owner's control. The website owner must rely on someone else to link to their site as opposed to linking themselves. However, there are methods to build backlinks that are acceptable to search engines and controllable for the most part by the website owner.

Organic Backlinks are Great

Perhaps the most effective backlink type at least according to search engines is the organic backlink. That occurs when you have a site of such quality that other sites link to you naturally with no link in return. There is no negotiation or trade involved in organic backlinks, your site generates them by being top quality and providing useful information. Of course, you cannot always control what type of site gives you an organic backlink and usually organic or natural backlinks are insufficient to provide all the incoming links a site will need. That is when other types of backlinks are useful and knowing how to generate those other types of backlinks can help boost SEO efforts.

More Ways to Build Backlinks for Your Website

Incoming links do not necessarily begin and end with organic backlinks. There are other sources of backlinks such as article directories, online press releases or content exchanges, which also can provide backlinks for a website.

  • Being listed in directories is an excellent way to generate quality backlinks for a website. Directory site inclusion is usually free but the wait may be as much as several months.
  • Article directories are excellent for providing quality inbound links. Backlinks come at a price though, since you provide free articles for the article directory and in return, they provide a quality inbound link for your site. Choose the article directories carefully to maximize your effort. Respected sites with good page ranking will provide excellent backlinks while less reputable sites provide little.
  • Content exchange can be as simple as offering your RSS feed on your site to other sites. This provides your site with backlinks at potentially provide the website with visitors who come to read the rest of your article.
  • Forum posting may or may not be an excellent way to provide backlinks. True forums are crawled frequently but many of them do not permit links within forum posts and too many inbound links from forums may be considered spam. Some forums put a "no follow tag" on links in the forum. What this means are the search engine robots will not follow the link and it will do your site little good if that is the case.
  • Press releases may provide good backlinks for a site but there has to be something newsworthy to write about so it is not used regularly in building backlinks but instead reserved for special occasions when major news or changes occur.

How not to Build Backlinks?

Link exchanges have long been honored as the basis of building backlinks. Unfortunately, link exchanges have become riskier as search engines began penalizing link farms and those sites that specialized in selling links. In that case, exchanging links can prove disastrous and harm far more than it can help.

Link ratios are another factor since the majority of backlinks should not be reciprocated by a link in return. Unbalanced linking can hinder SEO and page rank.

The content on a site, which you link to, is also a source of concern in link exchanges. A site which is spammy or which has been penalized by search engines for using black hat SEO techniques or any other "offense", in other words what they have done that you may not even know about, can affect your site. This is called linking to "bad neighborhoods" and can put your SEO efforts back significantly.

Rate This Article

Rated 4.42 after 3 vote(s). 4.42 5 3

Share This Article


nurranisa from says:
Thursday April 04, 2013 09:49 AM
""That occurs when you have a site of such quality that other sites link to you naturally with no link in return"" totally agree .. something success in needed sacrifice without reward
Marc Donald from says:
Wednesday April 24, 2013 07:52 AM
Backlinks now do have a new strategy followed by Internet marketeers which is creating a quality content to generate natural backlinks. This is the most lovely type of backlinks for Google specially after penguin and panda update.

It's also why most of of Internet marketeers are now focusing on content marketing rather than generating backlinks and some companies now is hiring a content marketing specialist for their website and social media channels.
Thank you,
Stewart Harding from says:
Monday April 21, 2014 05:31 AM
Very interesting blog. I will definitely keep the advice given here in mind when I'm trying to improve the Google ranking of my website in future. Thanks for sharing. :-)
helga from says:
Thursday May 01, 2014 06:29 AM
I am a Technology freak with thirst towards security exploits on the Internet. I have done my B.Tech in Geethanjali College of Engineering and Technology in CSE.
Çalışma İzni from says:
Monday May 12, 2014 01:50 PM
Thank you..
istanbul travestileri from says:
Tuesday June 24, 2014 11:37 AM
istanbul travestileri
Get Like Now from says:
Saturday November 15, 2014 08:26 AM
This Perfectly Works For Me
Free Facebook Likes And Followers
Freelancer SEO Expert from says:
Friday February 06, 2015 04:13 AM
Thank you for the sharing these great tips :)
Brad Scott from says:
Thursday March 12, 2015 02:28 AM
Thats great tips. Just want to say thanks. :D
Lesa Thomas from says:
Tuesday September 15, 2015 02:31 AM
In SEO (Search Engine Optimization) language a back-link is a web page link that hyperlinks from a Website, returning to your own Website or Website.
You shared good and very helpful information with us. Thanks!

abandonatoalex says:
Sunday September 20, 2015 11:39 PM
Mifeprex is very useful pill for abortion used by millions of women across the globe.Try this pill and order it now.
Jessica Turner from says:
Monday September 28, 2015 01:53 AM
Very nice article... The information you have shared is just amazing... Keep posting such informative posts.
Thank you so much for sharing with us.
Online Marriage Agency from says:
Wednesday October 14, 2015 09:26 AM
The reason why he is ignoring you has to be understood ahead of any attempt which you make to deal with the situation. Understanding the problem is half the challenge solved. First of all, know that every one of the silence that he is demonstrating right this moment is not personally provided to you. It could be that he or she is not able to control the sweep of feelings he has in your case as well as the break-up has left him devastated. Do not be hasty at this time and jump to wrong conclusion
grep from says:
Friday December 11, 2015 08:16 AM
Hallo ...,

mh; mir fällt dazu spontan ein: "Das Leben ist binär - Du bist entweder eine Eins oder eine Null!".
Netter Artikel, mal sehen inwieweit sich "dass alles" bewähren wird.

Ciao, Sascha. from says:
Friday December 11, 2015 09:27 AM
Amazing article post thanks for sharing this article.
Lucy Smith from says:
Wednesday March 02, 2016 04:57 AM
Link building is bone of seo it is very need for website rank in google it is best idea

Write a Comment

Required but will not be published online.
rel="nofollow" will be added to the links.